Global Luxury Fashion

TAG Heuer has placed its new luxury communications device, the MERIDIIST, at the center of a new viral marketing effort which offers participants an opportunity to win a personalized TAG Heuer luxury phone of their own.  Users can access a microsite where a romantic short film by Pierre Morel is featured.  They can choose from a variety of scenes and takes from the production, and answer a list of questions centered around the film itself, and the TAG Heuer Meridiist phone.  Responses enhance the participant’s likelihood of winning. 

A number of bonus features give an entertaining and informative summary of the Meridiist’s technical features, which include a stopwatch precise to 1/100th of a second, twenty-eight hours of standby and seven hours of talk time.  TAG Heuer’s first high-luxury communications device is also characterized by extremely high quality construction, merging together premium materials such as brushed stainless steel, sapphire crystal, and exotic leathers.  

Steve Amstutz, Managing Director of Communications for TAG Heuer expressed enthusiasm for the MERIDIIST communications device and the brand’s new marketing efforts: “This device marks a true revolution in luxury communications.  By uniting the look of a feature-quality film with the purpose of a viral marketing campaign, TAG Heuer solidifies its status as a cutting-edge brand and enables Meridiist to stand out in a way that goes beyond its design and innovative features.”